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mchesney@armsvc.com

Research

It all starts with Keyword Research.

Keyword research is one of the most important and valuable activities in the search marketing field. Ranking for the “correct” keywords and phrases can make or break your on-line business. We use Google Adwords keyword research tool to find out what keywords or phrases are in demand for your business.

This enables us to fine tune each page of your website to gain relevance when customers use discovery keywords in search. This allows Google and its search partners to return results that are exactly what customers are looking for. Your page will have a better chance of showing up first in organic (un-paid) search results using these technics.

What is the value of the most relevant keyword or phrase?

If you are selling leather riding jackets, do you make more sales from visitors searching for “black jackets” or “brown jackets?” The keywords visitors use are available to webmasters, and keyword research tools allow us to find this information.

Ask yourself…

Is the keyword relevant to your website’s content? Will searchers find what they are looking for on your site when they search using these keywords? Will they be happy with what they find? Will this traffic result in a conversion or other goals?

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