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What is Web Analytics?

Analytics are a way of managing and monitoring what is happening on your website using tools like Google Analytics. Google Analytics is one of the most powerful tools a you can use for monitoring and analyzing traffic to and from your website. It will provide us with an enormous amount of data about who is visiting your site, what they are looking for and how they got there. Any company that wants to expand and grow their business on-line should be using Google Analytics!

Here is a list of important data that Analytics will provide;

Where are your visitors coming from, which is very important if you are targeting a specific audience, like motorcyclist or snowmobilers. How did visitors find your website, was it a direct search, referral from another site or through social media? What web browsers were used by visitors and what keywords people used to search for products or services. How long they were on each page and where they were focusing their attention. We can also see whether they left the site and found what they were looking for somewhere else.